You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?

The owners of a coffeehouse would like to run an "afternoon espresso" promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use?

Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?